mouse-jockey.com is about to make some edits to its services.
Effective December 31, 2008, I will not be accepting any new web design clients.
Yes, you read it right. No new website clients after 2008.
And no, I'm not crazy.
In fact, I've never felt better. You see, I've had to make some tough decisions in recent weeks about the future of my business. In order to grow and expand and reach more people with the unique services that I can provide, something has to go.
And since my first love is print design, marketing and branding, the sacrifice has to be the web sites.
Believe me, this was a difficult decision. Website designs probably accounted for OVER HALF of my revenues for the past two years.
I know what you're thinking... "She MUST be nuts to cut off HALF her revenue stream!"
Really. I'm not crazy.
The shift that I will be making will be to re-direct my energy toward online marketing. There are SO MANY of you who would love to learn more about online marketing so that their web presence is stronger and more profitable... and I think THAT is where I can better serve you.
You're not DUMPING me, are you Patti? Say it aint' so!!
For those of you reading this who are CURRENT clients, don't fret. I will still look after your needs. I will be contacting you this fall to set up meetings or phone calls to discuss options for updates, re-designs, maintenance and online marketing. So don't worry.
This notice is for anyone who needs a website designed but has NOT signed an agreement with me. If you've been "humming and hawing", sitting on the fence and thinking "I should talk to Patti about doing a website", then I have three short words for you...
DO IT NOW!
I can only accept a VERY LIMITED number of new clients between now and the end of the year. And when you book your package, you will be on that select list of clients that will receive on-going support for your website... with the added bonus of all the online marketing solutions that I'll be making available to you in 2009 and onward.
As long as you commit to a website package PRIOR TO January 1, 2009, you are one of my "posse", and become part of my valued clientele!
To make the process easy for you, I looked across my current client base, and created three packaged deals that basically cover most of the kinds of sites and price points that I have created over the past few years, making it easy for you to get on my production schedule this fall:
Package #1: "Bare Bones"Website
This package is for you if you are just getting started with a web presence and you're not sure just how big you will need it to get. Maybe you have a small "bricks and mortar" store front and need a place to post some basic information. This can get you started.
In this package, you will get:
- Two concept designs from which to choose
- Up to 6 custom designed pages
- Preparation of copy
- Photo image quality to make your site user-friendly and quick to load (max. 10 photos)
- Full roll-over menu and link checks
- Basic optimization implementation and submissions for search engines
- Quarterly 'dashboard report' on visits to your site
- Site hosting with BlackSun.ca ($150 value!)
Price: $795.00 + GST
I can accept 10 9 "Bare Bones" websites before the end of 2008. I fully expect that these will be the first sites to get snapped up, so book early!
You can have your site up this fall for three payments of only $265.00 + GST
($278.25 every 30 days).
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Package #2: "Business Basics" Website
You know you are going to need more. More pages, more links, more images, more copywriting, more design. You anticipate this site will grow with your business, so you want to be sure it's designed for growth. Today, however, you have a budget.
That makes this package perfect for you. Choose the "Business Basics" website if you want your site to have:
- Three concept designs from which to choose
- Up to 12 custom designed web pages
- Research for effective keywords for content and optimization
- Up to 3 hours of meeting/consulting time on overall marketing strategy ($175 value!)
- Copywriting for effective sales efficacy
- Graphic design for up to 3 custom icons or images
- Photographic enhancement and optimization for web (max. 30 photos)
- Preparation and upload of up to 5 PDF files for download
- Full roll-over menus with option of drop-down second-level menus
- Full optimization and search engine/directory submission
- Monthly "dashboard reports" on site visits
- On-going consults for online marketing initiatives*
- Site hosting with BlackSun.ca ($150 value!)
Price: $1495.00 + GST
I only have room in my schedule this fall for 5 4 "Business Basics" websites. You can anticipate a launch date in early 2009, depending upon our production schedule. You can make your payments:
Over three months at $498.35 + GST per month ($523.27 ery 30 days); OR
Over four months at $373.75 + GST per month ($392.44 every 30 days).
* Recommend Maintenance Package #1 or #2 |
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Package #3: "Biggah Boy!" Website
There's no limits in your mind! Go big or go home! You have some great products and not only do you want to let the world KNOW about them... you want to SELL it to them!!
This is one of the "big Kahuna's"... but there's room to grow even more with this package:
- Three concept designs from which to choose
- Up to 25 custom designed web pages
- Research for effective keywords for content and optimization
- Up to 6 hours of meeting/consulting time on overall marketing strategy ($500 value!)
- Copywriting for effective sales efficacy and search engine optimization
- Graphic design for up to 8 custom icons or images
- Photographic enhancement and optimization for web (max. 75 photos)
- Preparation and upload of up to 12 PDF files for download
- Preparation and upload of up to 3 audio recordings
- Optional Flash file development (maximum 30 second length)
- Full roll-over menus with option of drop-down second-level menus
- Full optimization and search engine/directory submission
- Full online product catalog up to 50 items (shopping cart services subject to additional fees)
- Monthly reports on site visits with summary analysis and recommendations as required
- On-going consults for online marketing initiatives*
- Site hosting with BlackSun.ca (minimum $150 value!)
Price: $2995.00 + GST
I only have room in my schedule this fall for 3 1 "Biggah Boy!" website. You can anticipate a launch date in spring 2009, depending upon production timelines. Choose to make your payments:
Over three months at $998.35 + GST per month ($1,048.27 every 30 days); OR
Over four months at $748.75 + GST per month ($786.19 every 30 days)
* Recommend Maintenance Package #2 or #3 |
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Since I typically work on a three- or four-payment schedule anyway, I've applied this payment schedule to ALL of the packages above. This makes it easier on your cash flow, and keeps the project moving to make all target dates for design, testing and launch.
IMPORTANT!!! Please consider these options before you make your final selection!!
Your site will require maintenance.
If you wish to maintain your own website, I can recommend Adobe Contribute as a user-friendly option for you. From the amazing people who brought you the PDF file, this application allows you to edit text and change photos, which is likely the bulk of changes you may think you need. You can learn more about Contribute here.
Just be sure to consider carefully. You are running a business already, with all the "hats" that entails... paperwork, staffing issues, production schedules, marketing and advertising,... oh yeah, and looking after your customers. You'd be learning another piece of software – a very sophisticated piece of software – which means MORE TIME out of your schedule. And I can say from experience that time is one commodity we entrepreneurs cherish dearly.
Another alternative is to add one of my maintenance packages to your purchase to ensure that your site is kept current on a regular basis. Regular maintenance and updating is critical for success in search engine rankings and having prospective customers revisit your site.
Start thinking NOW about how your website fits into your marketing strategy, and how to create a marketing strategy for your website.
Your website can and should be an important tool in your marketing belt. But it requires more than "just getting something up there" to make having a website worthwhile, let alone making money for your business. There are processes and programs available that let you 'cut your teeth' with online marketing, and one of the easiest to start with is email marketing. Be sure to have a look at some of my email marketing packages to see if one is right for you. |
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Looked through everything? Think you prefer a more specific estimate. Can do. Just drop a line, and I'll be in touch to discuss your specific needs.
Winning Designs for YOUR Business.
mouse-jockey.com
P.O. Box 70002
Olds, Alberta, Canada
T4H 0A3
403.556.7537
Copyright ©2005-2008 mouse-jockey.com. All rights reserved.
Tuesday, August 12, 2008 12:57 PM
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